Eighteen ways to start.

01Cyanotype

A deep blue cover, cream pages and a large italic serif. Chapters open on blue pages, and a small gold spark sits above the titles.

Set in Fraunces and Space Grotesk

02Linen

Linen coloured cloth, a cover photo set like a window, an elegant italic serif and plenty of room around every picture. Calm and classic.

Set in Cormorant and Lora

03Gallery

White pages, wide margins and bold sans serif titles set flush left, like a gallery catalogue. Photos get room and small grey captions.

Set in Inter

04Instant

Photos become instant prints with a white border, a soft shadow and a strip of tape, some of them tilted. Titles and captions look handwritten.

Set in Caveat

05Travel journal

A travel notebook: dotted paper, typewriter titles, photos mounted on white with tape and a dotted route line. The cover has a label like a field notebook.

Set in Typewriter and Courier Prime

06Vows

Ivory pages, a flowing script for names and titles, airy layouts and a gold flourish. Made with weddings and anniversaries in mind.

Set in Pinyon and Cormorant

07Little one

Soft pastel pages, rounded photo corners, a round photo on the cover and a friendly rounded typeface, with a little coral heart.

Set in Fredoka and Quicksand

08The year

A black cover with four photos and a huge condensed title. Inside, tight grids, full bleed photos and orange accents, like a year in review.

Set in Bebas and Inter

09Nightfall

Charcoal pages, light type and a touch of gold. The cover photo runs edge to edge under the title, and chapters open on big photos.

Set in Playfair and Montserrat

10Garden

Sage and cream pages, photos in arched frames, an italic serif and a small sprig of leaves.

Set in Lora

11Colour block

Blocks of orange and yellow, heavy capitals and bands of colour behind the titles. Bright and graphic, like a poster.

Set in Archivo Black and Work Sans

12Evergreen

Forest green and cream, photos with white borders, a classic serif and a small red star, with gold stars scattered on the green pages.

Set in DM Serif, Josefin and Lora

13Studio

Warm stone pages, small spaced capitals and a lot of white space. Quiet, modern layouts with photos placed off centre and tiny captions.

Set in Outfit

14Editorial

Big serif headlines over photos, red kickers and tight pages, the way a magazine lays out a story. The cover reads like a masthead.

Set in Abril, Inter and Playfair

15Heirloom

An old family album: cream paper, photos on white mounts held by black paper corners, and an oxblood cover with a gold italic title.

Set in Baskerville

16Confetti

Sunny yellow and confetti on every page, chunky rounded titles and photos with white borders and a playful tilt. Good for birthdays and kids.

Set in Fredoka and Quicksand

17Monochrome

Black and white only: a type cover in widely spaced capitals, white pages, black chapter pages and lots of room. For weddings or travel.

Set in Cormorant

18Postcard

An airmail border on the cover and chapter pages, tall blue capitals over a red script, and photos printed with white borders.

Set in Bebas, Dancing Script and Work Sans